This is the third in a series of toolkits for “creative activists.”

This time, we offer just a few suggestions to youth projects that need to “get the word out” or get the media’s attention.

How do you spread your message beyond writing a standard press release? We look at two case studies.

If you have suggestions, please post them below.

The second chapter of the Creative Activist Toolkit is now posted. This is meant to guide youth in creating a simple video to introduce their social change projects.

Basically, I use a video from GOOD Magazine as a case study to show the basic ingredients of an effective “project profile.”

If you have produced videos about your own project, I’d love to see how you did it. Feel free to post or embed in the comments.

This summer, I’m taking some time to work on a personal writing project – The Creative Activist Toolkit, which is designed to guide young people through the process of creating change and sharing their success.

I only have one sample chapter developed so far (see above) but more will be produced in the coming weeks.

Take a look at the Root Cause Analysis chapter. Your feedback is appreciated.